While digital marketing is known for being highly trackable and measurable, things get more complicated when you bring a physical retail store into the picture. However, if you utilize the right metrics to track campaigns like SMS messaging, you can keep tabs on the return on investment (ROI) for your digital spend.

While independent retailers are somewhat limited by their geography, they have the benefit of focusing marketing efforts on targeted, local demographics. In turn, SMS messaging has emerged as a powerful tool for driving interest in retail stores from local customers.

For independent retailers with physical stores needing a stronger digital presence, SMS campaigns are indispensable tools for interacting with customers, driving increased sales, and giving your business a personal touch. 

For independent retailers with physical stores needing a stronger digital presence, SMS campaigns are indispensable tools for interacting with customers, driving increased sales, and giving your business a personal touch. 

In today's competitive landscape, SMS marketing is an increasingly powerful tool for engaging customers and driving sales. It’s no wonder that SMS marketing is popular, as the average person spends over 4 hours per day on their phone.

Customer loyalty programs are an excellent way to retain existing customers, increase repeat purchases, and grow profits.

Retaining existing customers is one of the effective ways for retail businesses to grow their profitability. If loyal customers buy more from a retailer over time, the retailer doesn't need to spend more to acquire new customers.

There’s no one-fits-all loyalty program for all businesses. For more effectiveness, retailers should tailor their programs to their specific goals and customer needs.

Building customer loyalty is key for retailers to stand out from the competition and thrive. Here, we define customer loyalty and why it is important to retailers.

While it's easy for independent retailers to focus on in-store offerings, you also need to address your online presence. Whether you own a bike shop or photography store, email marketing is a great way to establish new business and stay relevant with established clients.

RareCircles proudly announces its partnership with Swede, a Toronto-based Scandiavian-inspired, bespoke kitchens manufacturer.

It’s been just over one year since OpenAI came out with ChatGPT, but already artificial intelligence (AI) is taking the world by storm. While AI is reshaping the business world in many ways, perhaps no line of work has been impacted as much as marketing.

In the fast-paced world of digital marketing, mastering the art of writing effective emails is no easy task. While you want to clearly show the benefits of your products and services, you must also keep the reader’s attention. Since people’s inboxes are generally overflowing with sales and marketing emails, it takes talent to write a standout message. 

Since email marketing provides independent retailers with consistent customer contact, it's a very effective digital marketing strategy.

Did you know that over 4 billion email addresses are used in the world each day? Due to the popularity of email for both business and personal use, it has become a favorite digital marketing strategy for independent retailers.

RareCircles proudly announces its partnership with Medalist Skincare, the first sustainable skincare brand for female athletes.

RareCircles proudly announces its partnership with Woolly.

RareCircles proudly announces its partnership with Marlow.

RareCircles proudly announces its partnership with The Atelier, the makers of unique design objects built for creators.

Initiating closer ties with your customers can be as simple as writing their name on coffee cups, but it can make the difference in billions of dollars in revenue.

Introducing multi-program, QR codes, segmentation and more

With an ever-increasing reliance on the internet for everyday tasks like shopping, online reviews are important links between people and businesses.

Independent retailers may be so focused on retaining customers and keeping their business moving that they forget to optimize their websites for SEO.

The world is switching towards an active lifestyle, and fans of cycling are rapidly growing around the world.

RareCircles proudly announces its partnership with The Runners Shop, Canada’s oldest independent running retailer.

RareCircles proudly announces its partnership with Culture Athletics, an iconic Toronto-based running retailer.

An improved Shopify app, custom domains, new integrations and more

Three global running stores shaping the culture through community, creativity, and innovation.

See how TREW Gear turned its Alpine Club into a source of recurring revenue

See how Jumbo Time Wines is transforming a standard subscription program into a membership experience.

See how Rapha Cycling Club Running is revolutionizing the customer experience with its membership program.

See how Bandit Running is revolutionizing the activewear market with its community-focused membership program.

RareCircles is excited to partner with Nala Care, a natural deodorant brand pioneering science backed formulations devoid of harmful substances like aluminum, parabens, and propylene glycol.

RareCircles is thrilled to unveil its collaboration with Endeavor Snowboards, a design-driven snowboarding brand headquartered in Vancouver.

In today’s digital landscape, where consumers are savvier than ever, having access to reliable information about a product or service is crucial.

RareCircles proudly announces its partnership with Actively Black, a mission driven apparel brand based in Los Angeles.

Simply said, a paid membership for a consumer brand is a program or subscription service offered by a company to its customers in exchange for a recurring fee.

Since its inception in 1973, Patagonia’s dedication to environmental and social responsibility has earned it a loyal community of enthusiasts who share its ethos and embrace its adventurous spirit.

Customer insights are crucial for a skincare or beauty brand as they enable tailored product development, personalized marketing, and effective market positioning.

RareCircles is proud to announce its collaboration with the USA Basketball Foundation, the official charity arm of USA Basketball.

In the food and beverage categories, offering samples is a powerful strategy to drive brand adoption and sales.

Community building plays a pivotal role for CPG brands.

A robust customer foundation is the linchpin of any successful brand.

For many alcohol brands selling wholesale and DTC, building a strong customer relationship is critical.

In a prior article discussing Black Friday, we outlined the potential hazards and difficulties linked with this yearly sales phenomenon.

Black Friday and Cyber Monday can provide brands with significant opportunities to boost sales, gain new customers, and raise brand awareness.

Hosting in-person events can be highly beneficial for brands. While the internet has provided numerous digital marketing opportunities, in-person events offer unique advantages that can help build a brand's awareness and customer base.

Delight emphasizes creating "wow" moments by surprising customers with unexpected offers or experiences.

Creating a sense of community around a brand goes beyond establishing mere brand-to-customer relationships; it fosters a deeper emotional connection that resonates with customers on a personal level. 

Today's customers seek to be acknowledged and valued. They demand recognition and active involvement as integral members of a brand's community.

We’re proud to launch the RareCircles Membership Platform, an effortless solution for implementing membership programs across diverse brand applications.

RareCircles is excited to announce its collaboration with the Detroit Pistons, an iconic NBA franchise.

In today's dynamic and ever-evolving retail landscape, Consumer Packaged Goods (CPG) brands face a unique set of challenges when trying to connect directly with their customers.

RareCircles' Product Principles serve as the foundation for our entire team, guiding them in their decision-making process on a daily basis.

Given the escalating cost of customer acquisition and intense competition in the market, it has become imperative for brands to seek organic growth while driving customer retention.

RareCircles is excited to partner with Psycho Bunny, the innovative apparel brand renowned for its bold and creative approach to fashion.

Discover how integrating RareCircles into your business can swiftly yield tangible benefits.