Customer Spotlight

Actively Black partners with RareCircles to automate their exclusive pre-drop program

RareCircles proudly announces its partnership with Actively Black, a mission driven apparel brand based in Los Angeles.

RareCircles proudly announces its partnership with Actively Black, a mission driven apparel brand based in Los Angeles. In a phase of significant growth, Actively Black sought RareCircles' expertise to enhance and streamline its pre-drop program. Initially developed to address inventory challenges amid surging demand, the program allowed members to sign up for early access to new releases via an email list.

Tackling the Exclusive Product Dilemma

A key hurdle for Actively Black and similar brands is controlling the visibility of exclusive products. Traditionally, once a product was added to their storefront, anyone with the product description page (PDP) link could make a purchase, subject to inventory availability. This posed a significant issue for Actively Black, as it was vital to ensure that only members had access to exclusive drops, preventing link sharing with non-members.

A Streamlined Solution with RareCircles

RareCircles provided a compelling solution, enabling Actively Black to offer genuine early access to exclusive products. This partnership allowed for the gating of Shopify PDP links to members. Now, during the pre-drop phase, only members can view and purchase these exclusive items. This approach effectively bars non-members from accessing these pages, eradicating the risk of unauthorized purchases and negating the need for a 50% deposit, thereby simplifying the process significantly.

Improved Member Experience

By innovatively leveraging RareCircles membership platform, Actively Black has not only streamlined its process but also significantly elevated the member experience. This approach ensures that the brand's commitment to exclusivity and member-first strategies is not just a promise but a reality. Actively Black is now poised to offer its dedicated members a more seamless and satisfying shopping experience.