4 powerful ways to use RareCircles

RareCircles offers a versatile membership platform, built to easily create impactful engagement and loyalty programs. Discover how integrating RareCircles into your business can swiftly yield tangible benefits.

Paid Membership

A paid membership refers to a program offered by a brand to its customers, where members pay a recurring fee to gain access to various benefits, rewards, or exclusive content. Paid membership programs are designed to foster loyalty and engagement among customers while providing them with added value and perks. Popular examples of paid membership programs include Amazon Prime, which offers free shipping, streaming services, and other benefits for an annual fee.

Overall, paid membership programs can be an effective way for brands to build strong relationships with their customers, drive repeat business, and differentiate themselves from competitors in a crowded marketplace.

Ideal for brands seeking to:

• Build a steady and predictable revenue stream

• Want to offer premium benefits to paying customers

• Deliver and fund more elevated experiences

• Drive stronger repeat rates

VIP Membership

A VIP membership is a premium-tier membership offered by brands to their most valuable and loyal customers. It is designed to provide a higher level of exclusive benefits, rewards, and personalized experiences to these select customers, creating a sense of prestige and appreciation.

VIP memberships are strategically designed to recognize and retain the brand's most valuable customers, typically those who make frequent or high-value purchases, exhibit strong brand loyalty, and engage actively with the brand across various touchpoints.

Ideal for brands seeking to:

• Reward their best customers

• Boost customer lifetime value and repeat rate

• Incentivize customers to grow spending

Ambassador Program

An Ambassador Program is a marketing initiative designed to leverage the enthusiasm and influence of brand advocates, fans, or loyal customers to promote the brand's products or services. These brand ambassadors are typically passionate about the brand and willingly share their positive experiences with others, thereby becoming valuable partners in the brand's marketing efforts. 

When executed effectively, Ambassador Programs can yield several benefits for brands, including increased brand awareness, positive reputation management, enhanced customer engagement, and ultimately, a boost in sales and brand loyalty. It's essential for brands to carefully select and nurture their ambassadors, ensuring that they align with the brand's values and image, to maintain the program's authenticity and effectiveness.

Ideal for brands seeking to:

• To create authentic brand advocacy

• To gain feedback from top customers

• Boost brand awareness and drive word of mouth

• Acquire new customers through referrals

Free Membership

A Free Membership refers to a loyalty program offered to customers without any cost or fee. It is a membership level that allows customers to access certain benefits and rewards without the need to make any upfront payment. It serves as a starting point for customer engagement, data collection, and potential upselling opportunities. By providing some level of value at no cost, brands aim to build a relationship with customers, encourage loyalty, and increase their chances of converting them into paying customers in the future.

Ideal for brands seeking to:

• To engage new and existing customers

• Deliver a unique experience that reinforces brand values

• Convert new customers into paying customers

• Gain actionable data and insights