In this episode, Ethan interviews Larry Lau, a multi-faceted entrepreneur with a background ranging from digital marketing to being involved in the health and wellness sectors with MyoDetox. Larry shares his journey from being a casual runner to completing his first half marathon and how this transition sparked the inception of Run As You Are – a unique project at the intersection of running, health, and technology. Initially begun as an NFT project, Run As You Are evolved into a hybrid business model that marries health-backed assessments to personalize running gear recommendations with a strong community and e-commerce component. Strategies for engaging traditional running brands and utilizing consumer data to guide product development are also discussed, emphasizing a customer-centric approach that navigates the nuances of brand affinities versus health-led product choice.

Get full access to Full Circle at www.rarecircles.com/full-circle

Show notes:

4:35 Introducing Larry Lau: A Unique Journey into Running
7:12 From Digital Marketing to Entrepreneurship: Larry's Background
11:59 The Genesis of Run As You Are: A Web3 Experiment
24:53 Evolving Beyond Web3: The New Direction for Run As You Are
30:13 The Future of Running: Personalized Health and E-commerce Integration
42:57 A Sneak Peek into the Retail Experience and Future Plans

Links discussed

Run As You Are https://www.runasyouare.co/

MyoDetox https://www.myodetox.com/

Vancouver running company https://vanrunco.com/

Nike https://www.nike.com/

Salomon https://www.salomon.com/

Adidas https://www.adidas.com/

ASICS https://www.asics.com/

Marlow https://wearemarlow.com/

Strava https://www.strava.com/

Norda https://nordarun.com/

Aesop https://www.aesop.com/

Stay tuned for new episodes from upcoming guests including Fred Campbell (Hooké) and Laura Low Ah Kee and Shannon Savage (Left On Friday).

Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.

For more Full Circle content, visit https://www.rarecircles.com/full-circle