In this exclusive interview, Nick and Tim West, the co-founders of Bandit discuss the company's journey, mission, and long-term vision. They share their own experience with running, how the brand started with socks, and has grown into a more comprehensive lineup of progressive running apparel. The co-founders also delve into their focus on building a community-centric brand, the development of a new training app, and the influence of the New York running scene on the brand's ethos and aesthetic.

Show Notes:

00:32 Nick & Tim’s Personal Journey and Connection to Running
04:34 The Birth of Bandit
10:09 The Role of New York in Shaping Bandit's Identity
10:52 The Unique Marketing and Growth Strategy of Bandit
26:28 The Importance of Community in the Brand
32:28 The Role of Membership in Enhancing Customer Experience
35:59 Introducing the Program: A New App for Runners
40:00 Observations on the Current State of Running

Stay tuned for new episodes from upcoming guests including Andrea Morris (B, Halfmoon) and Randy Hetrick (TRX, OutFit Training).

Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports.Full Circle is where sports, wellness and business converge.