Entrepreneur Andrea Morris shares her journey of founding wellness brand B Yoga, now called B, Halfmoon. After discovering yoga in Australia, she was inspired a few years later to create high-quality yoga mats that have become the standard in yoga communities worldwide. Andrea discusses setting clear company values and growing her brand over the past 10 years. She also shares her personal wellness routine and views on the future of the wellness industry.

Show notes:

00:30 Andrea's Personal Journey and Discovery of Yoga
03:45 Transition into Entrepreneurship and the Birth of B Yoga
11:02 The Evolution of B Yoga and its Impact on the Yoga Community
17:03 The Importance of Brand Values and Community in B Yoga's Success
22:43 The Acquisition of Halfmoon
28:34 The Evolution of Yoga and Wellness Industry
35:19 Personal Wellness Routine and Goal Setting
40:02 Looking Forward: The Next 10 Years

Stay tuned for new episodes from upcoming guests including Frederick Campbell (Hooke) and Randy Hetrick (TRX, OutFit Training)

Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.