Genesis of Cloud Technology
The story of Cloud Technology begins with a quest for innovation and a relentless pursuit of perfection. Born out of wanting to create a running shoe that defied conventions, they introduced the world to Cloud Technology through extensive research and development.
"CloudTec® is a unique Swiss technology cushioning system that provides greater comfort and support for more efficient running. It absorbs energy on landing, reduces impact and adapts to your running style. In the process, you experience the feeling that runners around the world love. We call it running on clouds."
On | This is CloudTec®. Engineered for soft landings and explosive take-offs
The introduction of Cloud Technology marked a paradigm shift in the running shoe industry, challenging traditional notions of cushioning and stability. With its unique design and responsive feel, Cloud Technology quickly gained traction among runners worldwide. Iconic SKUs like the classic Cloudrunner, jacked-up Cloudmonster, and Cloudventure trail running shoe showcased the versatility and performance of Cloud Tech, solidifying On’s reputation as a pioneer in athletic footwear. On Cloud refers to a whole collection of shoes with the CloudTec® system.
The core design of this technology was present in every shoe created by On until the release of their collaboration with Roger Federer. The brand’s first tennis shoe, “On The Roger,” was the first product released without the patented CloudTech® sole.
Game-changing Product Innovations
The core of the brand’s success lies in a lineup of iconic products that have captured the hearts and minds of runners worldwide. These products represent the culmination of years of research, development, and a relentless pursuit of excellence.
From the revolutionary Cloud Technology to the sleek and stylish designs, each product reflects On's commitment to pushing the boundaries of what's possible in athletic footwear.
Cloudrunner
The Cloudrunner represents a pivotal moment in On’s journey, embodying the brand's commitment to innovation and performance. Designed for runners seeking versatility and cushioning, the Cloudrunner features On’s signature Cloud Technology, consisting of individual cloud-like pods integrated into the sole. These clouds provide adaptive cushioning and support, allowing for a smooth and responsive ride across various terrains. The Cloudrunner's lightweight design and responsive feel have made it a favourite among runners looking for an all-around performer, solidifying its status as an iconic product for the brand.
On Cloudrunner in Undyed-White | Flame
Cloudmonster
As its name suggests, the Cloudmonster is a versatile running shoe designed for high-volume workouts and daily training sessions. Featuring maximum cushion with durable construction, the Cloudmonster offers a comfortable fit and responsive cushioning for optimal performance. It's built with innovative Big CloudTec® technology: CloudTec® cushioning combined with the ultra-powerful Speedboard® creates a cushioned landing and an energetic takeoff. With its sleek design and superior comfort, the Cloudmonster is the perfect choice for runners seeking a reliable and versatile shoe for their training needs.
On Cloudmonster in Frost | Acacia
Cloudventure
The Cloudventure from On is a trail running shoe engineered for maximum performance in rugged outdoor environments. Designed with versatility and durability, the Cloudventure features a lightweight yet robust construction that excels on varied terrain. Crafted with premium materials, the Cloudventure offers a comfortable and breathable fit, keeping your feet feeling fresh during long runs on the trails. Its innovative CloudTec® cushioning technology provides responsive shock absorption and energy return, HelionTM superfoam offers a smooth and comfortable ride on rough terrain, creating an icon for trail runners far and wide.
On Cloudventure in Ice | Kelp
The Evolution of On’s Technology
Iterations and Improvements
On’s Cloud Technology continues to undergo continuous refinement and enhancement, pushing the boundaries of performance and comfort in athletic footwear. With each iteration, updates to cushioning systems, materials, and design features aim to provide runners with an elevated experience. These improvements not only enhance the overall comfort and responsiveness of On shoes but also address the specific performance needs of athletes.
Recent advancements in Cloud technology have introduced innovative features such as enhanced energy return, improved shock absorption, and increased durability. By incorporating feedback from athletes and leveraging advancements in materials science, On has been able to fine-tune its Cloud technology to better meet the demands of runners across various terrains and distances.
Speedboard: The Speedboard is a thin, flexible plate that sits above the Cloud pods. While providing torsional support, it enhances a smooth transition from heel to toe, enabling a more efficient and natural stride.
Speedboard® – forwards, faster
Zero-Gravity Foam: This technology provides exceptional cushioning while remaining lightweight. On's, Zero-Gravity Foam provides a featherlight feel that helps you run longer without fatigue.
Helion Superfoam: A lightweight and responsive midsole material, the Helion Superfoam is used in select On models. It provides exceptional energy return while remaining durable and responsive throughout various weather scenarios.
On | Cloudswift - Helion™ Your Run
V-Molded Heel: By providing a snug and secure fit around the heel, the V-Molded Heel construction by On reduces the chances of slippage and enhances stability.
On mixes and matches these technologies to create a unique experience tailored to specific athletic activities. For example, CloudStratus 2 is the first time the brand doubled up the cloud cushioning underfoot, along with the Speedboard.
Expanding Beyond Footwear
While On initially made waves in the running shoe market with its Cloud Technology, the brand has since expanded its applications beyond traditional footwear. Today, Cloud technology can be found in various athletic footwear, including hiking boots and tennis shoes. By leveraging the unique properties of Cloud cushioning, these shoes offer athletes in different sports the same level of comfort, performance, and support that runners expect from On.
Looking ahead, On is exploring opportunities to extend Cloud technology into non-footwear products, such as sports apparel and equipment. This expansion into new product categories underscores the versatility and potential of Cloud technology to enhance athletic performance across various disciplines. Whether running, hiking, or playing tennis, athletes can expect the same level of innovation and comfort from On’s Cloud-powered products.
THE ROGER Pro Clay in Clay White | Flame
Market Response and Consumer Adoption: Cloud Technology's Impact on Running
The introduction of Cloud technology has elicited a positive response from the market, with runners and athletes praising its innovative design and performance benefits. Reviews from industry experts and athletes have highlighted the superior cushioning, lightweight feel, and responsive ride of On shoes featuring Cloud technology.
In terms of consumer adoption, Cloud technology has seen significant growth in popularity, with On becoming a household name among runners and fitness enthusiasts. Sales figures and market share data reflect the increasing demand for Cloud-powered footwear, positioning On as a leading athletic and fashion footwear industry player.
As a result of On’s meteoric rise, the Swiss running shoe company has already become one of the fastest-growing athletic shoe brands in the United States, going public 11 years after it launched. The company continues to expand its global reach, with 49% of its business coming from the United States.
A Symbol of Quality: Swiss Design
Swiss design is at the heart of On’s Cloud technology, renowned for its precision engineering, attention to detail, and commitment to quality. The brand's Swiss heritage serves as a symbol of excellence, reflecting a tradition of craftsmanship and innovation that dates back decades.
Swiss craftsmanship holds significant sway in the market. Studies reveal that products bearing the 'Swiss-made' label can command a premium of up to 20% in specific categories, rising to 50% for luxury items, compared to counterparts from other regions. However, the allure of the Swiss label has led to its domestic and international misuse, tarnishing its reputation. Stringent criteria have been established and reinforced to safeguard the integrity of 'Swiss-made' products and the iconic white cross on a red background logo.
On’s dedication to Swiss design principles underscores its commitment to delivering premium-quality products that exceed the expectations of athletes worldwide. By upholding the highest standards of design and manufacturing, On continues to solidify its reputation as a trusted brand synonymous with performance, durability, and style.
The Future of the On Cloud
As On explores new applications and collaborations in Cloud Tech, the brand seeks to push the boundaries of innovation and redefine the possibilities of athletic gear. Cloud Technology's enduring impact on On and the athletic industry cannot be overstated. From its beginnings as a revolutionary cushioning system to its current status as a symbol of performance and innovation, Cloud Technology has reshaped how we run and the gear we rely on.
Written by Olivia Hoskin
Photo credits On
